A YouTube creator with 430,000 subscribers shares the 11-page media kit he uses to pitch brands for sponsorships, which includes his rates

• Business and tech influencer Roberto Blake runs a YouTube channel with over 436,000 subscribers.
• Blake started posting videos to YouTube in 2009 and shortly after his online business became his full-time career.
• Today he earns money through brand sponsorships, affiliate marketing, ads in his videos, and business coaching.
• Blake said he sends a media kit to every company he pitches, and he has previously worked with brands like Samsung, PayPal, and HP.
• He shared the most up-to-date version of his media kit with Business Insider. 
• Click here for more BI Prime stories. 

Roberto Blake is a business and tech influencer with over 436,000 subscribers on YouTube and a decade of experience in the industry.

He started posting videos to YouTube in 2009 and shortly after his online business became his full-time career.

Today, Blake earns money through brand sponsorships, affiliate marketing, ads in his videos, and business coaching. He earns a large percentage of his revenue by promoting brands across social media and he sends a media kit to every company he pitches. He has previously worked with brands like Samsung, PayPal, and HP.

Blake told Business Insider that having a media kit can cut down on creating materials to send over to a brand every time you want to pitch yourself. 

"It puts your content, demographic, and data in context, and shows a brand why you are a good spokesperson for their product," he said. "It also lets you give them enough information to decide how to best utilize you as an influencer."

He said influencers should use their media kits as a tool to showcase their value to a brand or company. 

Here's what the latest version of Blake's media kit looks like: 

Blake starts off his media kit with a cover page.

Then he includes some photos along with links to his social media accounts.

Blake is active on YouTube, Instagram, Twitter, and LinkedIn. Here are how many followers he has on each of his social media accounts:

YouTube channel: 436,000 subscribers

Instagram page: 18,300 followers 

Twitter: 36,500 followers

LinkedIn: 9,800 followers

Blake shares the various ways brands can sponsor his content.

Blake has promoted brands across YouTube, Instagram, LinkedIn, Twitter, in an email list, and on his podcast. 

Here are some of the ways Blake has promoted a brand: 

YouTube: 

• Product or brand mention 
• Full brand integration
• Promoting an event 
• Mentioning a brand during a live stream

Podcast: 

• Brand mention 

Instagram: 

• Mentioning a brand in an Instagram Story 
• Mentioning a brand in an Instagram post 

Event: 

• Meet-up
• Sponsored presentation 

LinkedIn:

• Sponsored article 

Occasionally, he will also mention a brand on Twitter or in an email list in exchange for payment. 

In this next slide, Blake details what a brand can expect from a sponsored YouTube video.

Here's what Blake includes in all branded video integrations on YouTube: 

• Human closed captions from Rev.com.
• Additional sponsored social media post on Twitter or Instagram. 
• High quality video production and editing. 
• Call-to-action link in description. 
• Featuring the brand or company in his email newsletter. 
• Optional: podcast insert.

Then he dives into specific audience demographic.

Blake's audience skews older, between the ages of 24 and 44. They are working professionals or small business owners who tend to travel and use a variety of hardware and software brands in their careers. 

Blake's content focuses primarily on business and career development.

The subjects Blake focuses his content around are: online business, social-media marketing, content creation, career development, and personal development.

He has included sponsored content within videos like top 10 lists, interviews, giveaways, and tutorials. 

Then he breaks down his average audience demographic by region on his YouTube channel.

Understanding the audience is a priority so that the content can provide them value, Blake said. 

Here's the age and gender breakdown of his audience on YouTube:

• 68% of his audience is between the ages of 18 and 34
• Male: 73%
• Female: 27%

Here's Blake's YouTube audience broken down by region:

• 64% - United States
• 8% - United Kingdom
• 6% - Canada
• 3% - Australia

 

 

Blake dives into specific engagement data for his audience across social media.

Here's a breakdown of Blake's reach across social media:

YouTube:

• Average comments: 350
• Average views per video: 10,000
• Average view duration: 5 minutes

Instagram: 

• Average comments: 50
• Average views on a post: 2,500
• Average views on a Story: 1,300

Email:

• Email list subscribers: 12,000+
• Newsletter open rates: between 28% and 42%

Average podcast episode downloads: 2,700+

Average LinkedIn post views: 2,2000

Blake lists some examples of previous brands he has promoted.

Blake has promoted some of the following brands on social media: 

• Adobe
• HP
• Dell
• Samsung
• Sony
• Vidiq
• Tubebuddy
• Paypal
• WIX

Then he lists his rates.

Blake offers multiple options and rates to brand partners. These rates are negotiable and should be considered as part of a larger conversation around deliverables and the specific needs for your brand integration and content, Blake said. 

Here's how much he charges: 

• Full social media campaign package: $20,000+
• Exclusive YouTube video integration: $5,000
• YouTube video integration non exclusive: $3,000
• Exclusive YouTube video mention: $2,000
• YouTube video mention non exclusive: $1,200
• Sponsored LinkedIn article: $1,000
• 4 sponsored podcast mentions: $3,000

 

 

Blake ends his media kit with contact and follow-up information, which includes his email, website, and Instagram and Twitter handles.

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