Netflix's top hiring priority in 2020 is a key team that shapes how originals are shown on the service, its head of recruiting says (NFLX)

• Netflix's creative-production team will be its biggest hiring priority in 2020, the streaming company's head of recruiting told Business Insider.
• The creative-production team — lead by Rochelle King, vice president — crafts the trailers, artwork, synopses, and other elements used to promote titles on the platform.
• "It's a part of the business that we are growing in," Valarie Toda, vice president of talent acquisition, said. "We feel like we can create a really great experience for our consumers if we represent our content well on the product."
• The growth in creative-production comes as The Hollywood Reporter reported that layoffs are due to hit Netflix's marketing team, which is shifting its focus for promoting its originals to pushing the platform as a whole.
• Click here for more BI Prime stories.

Netflix's creative-production team will be its biggest hiring priority in 2020, the streaming company's head of recruiting told Business Insider.

The creative-production team — lead by Rochelle King, vice president — crafts the trailers, artwork, synopses, and other elements used to promote titles on the platform. The team has video editors, designers, and writers, among other roles. It's part of Netflix's larger product group that's run by chief product officer, Greg Peters.

The creative-production team will be the area staffing up the most in 2020, Valarie Toda, vice president of talent-acquisition, said.

"It's a part of the business that we are growing in," Toda said. "We feel like we can create a really great experience for our consumers if we represent our content well on the product."

Netflix currently has 42 job listings for the creative-production team on its careers website. There are openings in Los Angeles, California, where the team is based, as well as places like Amsterdam, the Netherlands, and Seoul, South Korea. 

The growth in creative-production comes as layoffs are due to hit Netflix's marketing team. The Hollywood Reporter's Kim Masters and Bryn Elise Sandberg reported this week that the streaming company planned to lay off 15 people on its marketing team, as it shifts its focus from promoting its original movies and TV shows to pushing the platform as whole.

The changes reportedly stem from chief marketing officer Jackie Lee-Joe, who joined the company last year from BBC Studios. The marketing team moved under the oversight of chief content officer, Ted Sarandos, after its previous CMO, Kelly Bennett, departed. 

Netflix has said in the past that promoting its originals is the responsibility of both its product and marketing teams.

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Business Insider asked Netflix insiders how to get a job at the streaming company. See our coverage on BI Prime:

• Exactly what it takes to get a job at Netflix, according to its head of hiring, former employees, and recruiting experts: Insiders share their best tips for navigating the hiring process, from how to prep for an interview to what to do if you don't get the job.
• How to get a job interview at Netflix with the help of employee referrals — and what to avoid doing, according to company insiders: Recommendations from Netflix employees can get prospective candidates noticed by Netflix recruiters. Former employees shared their top tips on getting referrals, and using them to land a job.
• Netflix's 5 toughest job-interview questions, according to company insiders: These are some of the job interview questions prospective candidates should be prepared to answer at any stage of the hiring process.
• The best Netflix teams and roles for entry-level job seekers, according to former employees and current listings: While Netflix doesn't have many entry-level jobs, it does have some opportunities for talented people who are starting their careers.
• The top 10 slides from Netflix's groundbreaking first culture deck that experts say had the most impact: Netflix's culture deck is a must read for prospective candidates. Recruiters explain what sets Netflix's culture apart from other tech companies.

SEE ALSO: A top Netflix content exec has added consumer products to her purview, as the team staffs up

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